Hydration
Hydration is the answer to dry, lacklustre hair and is the key to unlocking the true potential of your locks! By incorporating the right hydration haircare products into your routine, it will help maintain the health, strength, and appearance of your hair. Just like our skin, our hair requires moisture to stay nourished, vibrant, and free from damage.
Our Hot Tips For Hydrating Hair
Why is Hydration Important for Hair?
Hydration ensures that your hair maintains a proper balance of moisture. Dry hair is more prone to breakage, split ends, and frizz, while well-hydrated hair is essential for maintaining hair’s elasticity creating stronger, smoother, and more manageable hair.
Shine and luster
Who doesn’t want more shine! Hydrated hair reflects light better, giving it a natural shine and lustre that enhances its appearance.
Our favourite finds for hydrating hair…
Description:
The LuxeBlond line helps to repair the hair fibre from inside out while instantly neutralising unwanted warm undertones. Together, LuxeBlond formulas help to counteract the top issues of lightened hair for smoother and cool blond hair, strengthened against breakage.
LuxeBlond Hair Moisturiser is a deep conditioning cream for smooth, moisturised hair, strengthened against breakage.
Benefits:
Up to 99% more hair strength against breakage*
Evens out the hair surface from root to tip for up to 82% smoother hair*
Moisturizes dry and damaged hair for better manageability and less frizz*
*vs. Low-conditioning shampoo
Description:
The LuxeBlond line helps to repair the hair fibre from inside out while instantly neutralising unwanted warm undertones. Together, LuxeBlond formulas help to counteract the top issues of lightened hair for smoother and cool blond hair, strengthened against breakage.
LuxeBlond shampoo is a daily gentle cleansing shampoo that removes buildup and pollution while instantly neutralising brassy and yellow undertones.
Benefits:
Instantly neutralising brassy and yellow undertones
For soft, cool toned, manageable hair
Removes buildup and pollution
Description:
A luxurious cream that repairs hair damage from UV, hot tools, extensions, elastics and bleaching. It delivers visibly smoother, healthier-looking and easier-to-style hair through targeted adaptive technology. Suitable for all hair types.
Benefits:
Instant frizz reduction
Repairs the hair inside and out
Targets the most damaged areas to repair bonds inside and replenish hair outside
Description:
A deep nourishing conditioner with a rich and creamy texture that doesn't weigh the hair down. It detangles, strengthens, and visibly repairs damaged hair, leaving it shiny and smooth. Suitable for all hair types.
Benefits:
Patented technology with AHA and Omega-9 to strengthen and rebuild the hair inside and out
For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily
Vegan / Formulated without animal derived ingredients
Description:
A rich cream shampoo with a lightweight foaming formula that gently and effectively cleanses hair with a luxurious lather. Formulated with our Metal Purifier technology, this shampoo detoxifies and rebuilds heat- and bleach-damaged hair inside and out, leaving it looking healthy, shiny and smooth.
Benefits:
Patented technology* with AHA and Omega-9 to strengthen and rebuild the hair inside and out
For all hair types and textures: medium, oily, fine, thick, straight, wavy, curly, coily
Vegan / Formulated without animal derived ingredients
Description:
Intensively repair and protect hair bonds from breakage with this innovative cleanser. Our exclusive M-Plex and Hydropower Bond Technologies with Coconut Water and Abyssinian Oil leave hair feeling noticeably stronger and smoother. Ask your hairdresser about M-Plex Bond Repairing treatments.
Benefits:
Intensively repair and protect disulphide hair bonds with our M-Plex Bond Technology.
Deeply hydrates with our exclusive Hydropower Bond Technology.
Leaves hair feeling noticeably stronger and smoother.
Description:
Preserve the vibrancy and longevity of colour-treated hair with this gentle cleanser. Our exclusive Supreme Colour Blast Technology, rich in Sunflower Seed Extract and Quinoa Protein, adds moisture and luminous shine while helping protect from external damage and colour fade.
Benefits:
Preserves the vibrancy and longevity of colour-treated hair.
Features our exclusive Supreme Colour Blast Technology to provide long-lasting colour retention.
Aloe Vera Leaf Juice seals in moisture to smooth and restore shine.
Helps to protect from external damage and colour fade.
Vibrant Rose fine fragrance.
Description:
Our purest formula with premium botanical extracts, including Lavender, Chamomile and Jojoba Seed Oil, to nourish, strengthen and improve scalp health. Our exclusive Hydropower Bond Technology and Hyaluronic Acid provide deep hydration while Chicory Root provides long-term smoothness and strength.
Benefits:
Our purest ever formula with premium botanical extracts to nourish and strengthen.
Deeply hydrates with Hyaluronic Acid and our exclusive Hydropower Bond Technology.
89% natural or naturally-derived ingredients.
Lavender and Chamomile provide antiseptic and antimicrobial properties to help keep the scalp healthy and stimulate hair growth.
Jojoba Seed Oil provides optimum hydration and helps strengthen hair.
Leaves the scalp feeling fresh and healthy while hair is deeply nourished and strengthened.
Description:
Our purest formula with premium botanical extracts and a blend of 5 naturally-derived cleansing agents to provide a gentle cleanse and intense nourishment. Our exclusive Hydropower Bond Technology and Hyaluronic Acid provide deep hydration while Chicory Root provides long-term smoothness and strength.
Benefits:
Our purest ever formula with premium botanical extracts and a blend of 5 naturally-derived cleansing agents.
Deeply hydrates with Hyaluronic Acid and our exclusive Hydropower Bond Technology.
90% natural or naturally-derived ingredients.
Lavender and Chamomile provide antiseptic and antimicrobial properties to help keep the scalp healthy and stimulate hair growth.
Leaves the scalp feeling fresh and healthy while hair is deeply nourished and strengthened.
Description:
This luxurious, nourishing conditioner featuring real Microfine Diamonds boosts natural movement and creates weightless body while protecting against thermal damage. The innovative Biocompatible formula with our exclusive Moisture Magnet technology and repairing Linseed Extract leaves hair stronger and smoother with luminous radiance.
Benefits:
Luxurious, nourishing conditioner with real Microfine Diamonds draws out impurities and reveals hair that is full of body and shine.
Lightweight repairing action formula with Moisture Magnet Technology featuring Baobab Protein to repair and deeply nourish from roots to ends for greater manageability.
Transforms hair for optimal strength, smoothness and intense radiance.
Creates weightless body while protecting against thermal damage
Description:
Hydrate and strengthen hair with this natural nourishing conditioner featuring refreshing scents of Organic* Lemongrass Oil. The innovative formula with Organic* Oat Extract and vitamin-rich Pumpkin Enzyme helps to deeply moisturise and protect for silky-soft, nourished hair with improved manageability.
Benefits:
Contains 11 certified Organic* ingredients.
95% natural or naturally-derived ingredients.
Hydrates and strengthens.
Leaves hair silky-soft and nourished with improved manageability.
*Certified organic ingredients in the USA.
Description:
Hydrate and strengthen hair with this natural gentle cleanser featuring refreshing scents of Organic* Lemongrass Oil. The innovative formula with Organic* Oat Extract and vitamin-rich Pumpkin Enzyme help to deeply moisturise and protect for silky-soft, nourished hair with improved manageability.
Benefits:
Contains 11 certified Organic* ingredients.
89% natural or naturally-derived ingredients.
Hydrates and strengthens.
Leaves hair silky-soft and nourished with improved manageability.
*Certified organic ingredients in the USA.
Description:
Restore strength and elasticity with this moisturising and protective shampoo for lightweight repair. Our exclusive Power Peptide Complex, rich in Chia Seed Extract, plus vitamin-loaded Pumpkin Enzyme and Manuka Honey, helps repair and hydrate leaving hair smooth, soft and healthy-looking.
Benefits:
Helps maintain healthy hair.
Nourishes and repairs without heaviness.
Rebuilds where required.
Restores elasticity and shine.
Leaves hair smooth, soft and healthy-looking.
Description:
Our best color protection shampoo helps lock in color while preserving hair’s smoothness and shine. Additional antioxidant to improve protection against free radicals. Clear consistency with luxurious foam is leaving hair smooth. Color Protection Shampoo that helps lock in color while preserving hair’s smoothness and shine.
Benefits:
Strengthened hair with enhanced shine
Structure Mask contains WellaPlex, which repairs damaged hair
Up to 8 weeks colour protection
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily create Pearl Blonde tones in ultra-light blonde hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily create Lilac Frost tones in blonde hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily add a blast of caramel glaze to pre-lightened hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily create Copper Glow tones and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily create Chocolate Touch tones in dark blonde and brunette hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily create Rose Blaze tones in blonde and pre-lightened hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily add a blast of Vibrant Mint to pre-lightened hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily add a blast of vibrant Pink to pre-lightened hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
A zero-damage, colour-depositing mask for a temporary change of hair colour for use as an at-home treatment weekly to easily add a blast of Vibrant Red to pre-lightened hair and transform your look in just 10 minutes.
Colour results can vary depending on the mask used and the base level and porosity of the hair. The lighter the hair, the brighter the colour. Color Fresh Mask is enriched with argan oil and is formulated without silicones or animal-derived ingredients. Gloves are needed when applying.
Benefits:
Vegan free, paraben free and sulphate free
Hair feels smooth and moisturised
Transform your hair in 10 mins
Description:
The LuxeBlond line helps to repair the hair fibre from inside out while instantly neutralising unwanted warm undertones. Together, LuxeBlond formulas help to counteract the top issues of lightened hair for smoother and cool blond hair, strengthened against breakage.
The LuxeBlond mask is cool blonde perfecting care that instantly neutralises yellow tones and deeply restores hair from the core.
Benefits:
Up to 84% stronger hair against breakage*
Up to 83% smoother hair after just one application*
For cool toned, repaired hair with a healthy feel
*vs low conditioning shampoo